2019年5月5日 星期日

Seth's Blog : Mind the gap(s)

Mind the gap(s)

There are two kinds of marketing, and the gap between them keeps widening. You’ll need to choose.
Do marketing to people or with them…
Actually, there are a few other gaps worth considering:
Average stuff vs remarkable edge cases
Brand vs. direct
Unmeasured vs. measured
Largest imaginable market vs. smallest viable audience.
And… Attention as a precious resource vs. something to be purchased or stolen, cheap churn, and then move on.

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