2018年6月5日 星期二

Seth's Blog : "You were right all along"

"You were right all along"

There's a hierarchy in the adoption of new techniques and approaches, particularly in the b2b setting:
  1. You were right all along: The thing you were waiting for is here.
  2. All of the cool kids are using this now: Take a look at the folks who are already on board. That topic you didn't care about so much--you need to care about it now.
  3. Well, you were wrong, but don't worry about it, here's some cover: I know you said that this would never work, but it's working. The good news is that you can talk about how your open-mindedness lets you leap forward now.
It's almost impossible to get someone to try something new today if they also have to admit that they were wrong yesterday.

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